The Importance of ATM Signage

              Having the right ATM signage is must if you want to succeed in the ATM business .   ATM signage can be the difference between an average location and a great ATM location.  Aside from standing out, you can also get a $55,000 fine if you do not post the proper ATM complaint and regulation stickers that  now required on all ATM machines.  With ATMs popping up in every local market and restaurant on every corner,   it is important that you have the right signage to stay ahead of your competitors.  Here is a list of the different types of ATM signage and how you can use them to grow  your business and increase customers.  

ATM flags:  We use giant ATM Flags that stick up to 30 feet in the air for all of our special event ATM machines.  These giant ATM flags still up to 30 feet in the area and make it easy for your ATM to stand above all the canopies set-up at street fairs.  

ATM canopies and ATM Awnings: An ATM canopy or awning is a great way to attract attention to your financial institution and promote your services.  We have a theory that since the larger national banks use these on their machines,  when you put these  on your own  wall mount or free standing machine customers are attracted to these types machines because they feel more secure and comfortable.  

ATM banners- The cheapest way to promote your business and attract attention.  If you are putting an ATM in an establishment I think it should be a requirement that at least one ATM banner or ATM sign go in the window.  

ATM neon signs or the LED ATM Sign: the newest and most eye catching way to attract ATM customers.  These ATM signs stand out during the day and even more at night and serve as a  will give you a competitive advantage over your competition.  

ATM stickers: really great for the side panels of atms as well as security measure.  We put Lo Jack stickers on all of our ATM machines so people know that we can track wherever our machines are at all times.  This has been an excellent deterrent against criminals that try and steal ATM machines.    

ATM compliant and regulation stickers: Due to recent lawsuits, filed as class actions, allege that the EFTA, 15 U.S.C. § 1693 et seq., requires that all ATMs  have posted physically on the machine a notice that a fee is being imposed. The lawsuits allege that this notice must be in addition to the on-screen notices provided to users of the ATMs.  In summary, just ensure that your ATMs always have a FEE Notice sticker physically on the machines at all times.  

ATM/ EBT Signs:  These signs are becoming more and more popular in the low income suburban areas where much of the population is in government assisted income.  People that are part of these programs get their benefits on a debit card that they can use on most of the new manufactured  ATMs and pull cash out.   

Remember the installation of the ATM equipment must be done in a professional manner.  To many times of seen banners hung that fall the next day..  LED lights that do not work or signage that fades and looks old.  My recommendation, if you are not going to put up good ATM signage then do not put any ATM signage at all.  In my experience people are already uneasy about using non-bank ATMs and having poor signage might even the determining factor if they decide to use the machine at all. 


If you are looking for ATM equipment, ATM sales, ATM processing, Event ATM machines, or any other ATM services then please email us at ryanhl86@gmail.com